Right, most people are would hate eating a 100% pure cacao bar, but that doesn't mean they won't enjoy chocolate. There's so much variability in these things, and in the end, it mostly comes down to "try different stuff and see what you like." I almost always drink coffee without any cream or sugar (exception listed below), but I wouldn't say I enjoy coffee more than someone who drenches theirs in both. It's just different tastes.

Even the oft-maligned Nescafe is pleasant for me if I make it correctly. Not the original formula, but the 100% coffee one without the extra ingredients. I thought it tasted horrible when I first tried it, but if I drowned it in a lot of soy milk it actually made for a fairly pleasant drink.

In general, people are going to be happier if they stop trying to cultivate aristocratic aversions to common food, and instead start cultivating curiosity and an interest in finding ways to enjoy things they didn't expect themselves to enjoy.