I cannot for the life of me figure out why these companies don't just stick to their core.

The path to success is made by many failures; and when you get to success, you can't take the success, you can't be 'done', you need more success. It's a long form of chasing the next dopamine rush.

He probably hasn't felt more alive than the week he threw everything in the blender. It's a mix of issues that starts with childhood and leads to a life of addiction for more.

On the cover of a magazine, it's an inspiring story, but deep down it's a sad human trait.

All power to him though, it sure makes for interesting stories.