I do all the up-thread recommended coffee steps (good, fresh beans from a small local roaster, grind myself, etc.) and I love it. But in a pinch, I will drink crappy gas station coffee. It's not great, but it's...fine.
Similarly, I love high quality beer, but Coors light has it's place and is perfectly fine for what it is.
I have apparently managed to raise my ceiling for what I like, without needing to raise my floor for what I can tolerate.