I'm not sure, but I don't think that speed is a major concern here. Even if it becomes harder to introduce new product categories, that would be a small price to pay for stopping the huge waste of money (and CO2) that advertising tries to induce.

Most likely, professional product review sites are a better solution, with a good enough legal framework to prevent them from becoming direct advertising or attack sites. Ultimately, what you need is an impartial expert trying a product and reporting their experience.

> You really think people are stupid and they need someone like you to protect them from their stupidity, huh?

No, I just think systematically lying to people is a bad thing and should be legally discouraged. False advertising is a huge problem, even with laws that try to punish it.

And sure, maybe they wouldn't put those specific claims on every product, but you can bet that without false advertising laws, you'd see much wilder claims in every single ad than you do today.