Whatever Google stopped tracking they did because of regulation not out of user backlash or goodwill.
Why should they siphon data to a third parties when they themselves want the data, and its a competitive advantage to keep that data for themselves.
What we are seeing is chrome becoming the new IE where alternatives browsers are not longer allowed on the internet. "You’re using a web browser that is not supported. In order to use [Insert website], please download Chrome for the best experience. Download Chrome here!". (https://www.datanyze.com/browser-support/ie/index.html)
When it comes to Google, we already find ourselves dealing with worse.