Yes, this is one of the big changes that need to be made to really reform things. Companies act based on decisions made by individuals. Those individuals should be held accountable if the company's actions are found to be harmful. There should be lots of CEOs and board members of companies in oil, healthcare, housing, retail (as well as tech) who should be facing fines in the hundreds of millions (if not the billions) on their personal assets.

Customers acting individually have a short-term perspective which leads them to prefer low prices in general, which is why strategies like price dumping work - yet they are illegal for a reason.

The problem is that once the monopolist is entrenched and all competition killed off, those cheap bundles stop being cheap. Hence why you need someone to take the long term view and nip these kinds of things in the bud. A democratically elected government is the best avenue for that.