We need a better word than "duopoly" to describe what Apple and Google are. They're just as bad as a monopoly - and they're impossible to compete with.

Both Apple and Google need to be disrupted here. We should be able to see lots of healthy verticals for every single one of these product categories. They shouldn't accrue to two players and be impossible to dislodge.

I propose the word "Googolith" to describe {Google, Apple, Amazon}, though it's not a great attempt. We do need some kind of word or language to describe these anti-competitive titans that are impossible to innovate against. The word "monopoly" gets shut down, but the control they wield may as well be monopolistic. There's no choice and there's no competing. They're practically nation states.