It is kind of weird. Why does a life insurer have 100,000 employees. I'm really only familiar with term life. All the "customer service" is pre-purchase. Once you buy it, you forget it other than making the annual payment. There's nothing to manage, no real customer service required until and unless you die.
I suppose whole life where there is a cash value and investments being managed might have a more ongoing service need, but I'm not familiar with that.