That's also something that's the fault of US lawmakers. In the EU cancelling a service must be as easy and through the same channels as signing up. Hence it's illegal to require that customers mail a hand-posted registered letter only on the second Tuesday of the month. Unless that's also the only way to sign up.
Transferring you to a "customer loyalty specialist" when cancelling is also illegal if you refuse.
Don't worship Apple because they're a bit more "consumer friendly" (while cashing in 30% for the privilege!!) when you could have everything be customer friendly for free just by electing honest politicians.