It seems a defining feature of nearly every single extremely rich person is their belief that they somehow are smarter than filthy peasants, and so he decides to "educate" them of the sacred knowledge. This may take vastly different forms - genocide, war, trying to create via bribes a better government, create a city from scratch, create a new corporate "culture", do public proselytizing of their "do better" faith, write books, classes etc.
St. Altman plans to create a corporate god for us dumb schmucks, and he will be it's prophet.