This is true for literally any transaction. Actually, it's true for any rational action. If you're being tortured, and you decide it's not worth it to keep your secrets hidden any longer, you get more than you give up when you stop being tortured.
edit: to be clear, it's not a bad thing - we should want companies that create consumer surplus. But that's the default state of companies in a healthy market.
It’s called prisoners dilemma when even the government is propping this up.