Also during the 8 and 16 bit days, all home computers were vertical integrated, outside external expansion ports the only way to upgrade either the software or hardware was to buy a new computer. Sounds familiar?
An improved experience required a whole new package.
The only exception was the PC clones market, that only happened, because IBM failed to prevent it, and they did try to regain control with the MCA design that naturally failed after the pandora box got opened.
Ironically with desktops now being a niche market, we are getting back to those days.