These people are implementing Skinner boxes[1] for children.

There are literally "engagement" engineers actively doing A/B tests on children to see what makes them more addicted or gets them to spend more money or time on their platform.

There are humans literally doing experiments on children to figure out what stimulus results in more addicted behavior.

[1]https://en.wikipedia.org/wiki/Operant_conditioning_chamber

It's not an issue from time immemorial. it's an issue from the late 19th century, if not post WWII. the child consumer class did not before that. Toys hardly existed before that. Even an adult consume class with disposable income had hardly existed. Kids spending hours every day zonked out at screens is a distinctly new phenomenon on top of that

I think the persistence of advertising is an issue overall. I think we are worse off today now that you get bombarded with targeted ads and there's usually a seamless buy now button displayed within them.

Preying on whales is exploiting psychological issues. New technology certainly does exist today to aid in this exploitation that didn't exist 30 yrs ago.

Well said. Streaming services are finally getting the kinds of commercial content we did in the 80s and 90s. It's refreshing as I feel those years were the golden era of toys. Many toys of the era didn't even have commercials but we still wanted them. X-Men toys for example. If I was a kid, I'd of loved to have seen weekly commercials of the newest line up of X-Men toys.

I feel like you're being disingenuous with your choice of franchise. 30 years ago there were much worse toys. There were capsule machines that randomized what toy your quarter would give you. There were toys that you could buy random assortments at the toy store (M.U.S.C.L.E was one if I remember correctly). You could buy trading cards too. It's not that kids are marketed to (which is arguably its own problem), it's that the randomization is really not good for creatures that utilize associative memories (not sure if other intelligence avenues will be as susceptible to near misses, but likely it's a feature of intelligence in general to be stupid about randomness). And this has only been ratcheted up in the last 30 years.

What you may be missing, if you don't have kids, is just how insidious modern arcades are. They really opened my eyes in a lot of ways to the problem in general, since I just avoid a lot of the other modern invasive gambling mechanics. Most of the games are now just thinly veiled gambling machines. There are a few classics, like pacman still, and they eat quarters, but they are not programmed to randomly modify the game itself. Claw machines these days all have their claw strength randomized and is unknowable value that changes from play to play. And almost all the games I see at kids venues have some similar mechanic.

But it's not just the arcade. The rise of skinner boxes have become ever more weaponized (for lack of a better term?) in the last 30 years, as data collection has become cheaper and easier. I can't even imagine gacha mechanics in any of the games I played 30 years ago. Like, here, send Nintendo a dollar, and you can get a code for a better sword in Dragon Warrior? I would have mailed that dollar faster than you can imagine (I then would have shared the code, so of course this wouldn't work, but still, I would have sent the dollar). And for what? so they can make the games even harder?

This is a real problem beyond just teaching kids to ignore marketing. I don't have a solution other than trying to shield them until they're old enough that they're less likely to develop real addictions.

In Fortnite, skins are available to buy only sometimes. At a given time, you can buy like, 6-7 of them. If you want something that is not up, well, tough luck, it may never come back.

Yes it is evil, considering how the advertisements are made in ways that makes it difficult for parents to escape them.

The only way to escape kids TV shows that have advertisements between shows and advertisements within the shows themselves as product placements is to only watch public television (which is generally funded way less and has way fewer programs than commercial television).

Hell, shows like Transfomers have the toys as the stars of the show.

So now all your kids have the peer pressure of all their friends consuming popular media and owning toys and now you have to be the bad guy saying no to literally everything to escape.

You go to any store and the toys and sugary cereals are right here at eye height of your kids with cartoon characters and promises of prizes, toys, and sweepstakes.

So you’re basically between a rock and a hard place, either you are the “weird kid with the weird parents” or you buy into at least some of that consumerism, trying to approach it with some level of moderation.