> "It's an MVP? Good enough, ship it

Nothing wrong with this. Don't over invest in an idea before it's proven.

> bolt on features no <customer> wants."

This is the enshittification.

"Enshitification" is probably the most self-sabotaging term we could think of; in terms of how it makes us look like whining teenagers. I will never use it in polite conversation; which would ironically be a tech company's greatest goal for if we had a word.

But optics aside, this also ignores the problem that many of these businesses were not sustainable and were never sustainable. They are heading downhill, partially because they never had any ground to stand on. If we want to see less of this behavior, we should stop allowing the blitzscale strategy of running a loss to gain marketshare.

This is also why the claim of "greed" or "enshitification" falls on deaf ears for them. They could easily say: "No, we lit billions on fire as an investment to keep it free and grow market share; we're now asking for some returns on that investment. We're not adding a Pro plan, we were paying for the Pro plan previously. Be thankful for how long it lasted, and how much money you saved."

And those companies don't have the kind of time and money to take on one of the richest companies in the world. Sometimes you need a Goliath to take on another Goliath.