I think one of the most amazing things about this new company is that its run by women who held prominent roles in the Big 3. Its an intriguing vehicle but a Ford Maverick pickup offers far more value for the same price.

Sad to say but if the thing was made in Mexico and was priced at $15,000 it would be a huge hit. By the time you accounted for the $7500 federal tax credit it would be priced at around a quarter the price of a gas 4 cylinder powered pickup. An entire industry of add-ons and wraps would spring up around it.