Then Elon started taking testosterone (or whatever it was that jacked up his aggression), using psychedelics, and became incapable of keeping his mouth shut. To compound it he then got involved in politics.
Now I will never buy a Tesla, starlink, or anything else he's involved in because his behavior represents a real risk that any of those companies might cease to exist if Elon gets high and does something stupid, then I'll be stuck without support.
Similarly, a social media account is an investment. I would never invest my time into building relationships on a platform like X. Even if it does survive Musk, the community is broken permanently.