The gmail filters example is a great. The existing filter UX is very clunky and finnicky. So much so that it likely turns off a great % of users from even trying to create filters, much less manage a huge corpus of them like some of us do.
But "Hey gmail, anytime an email address comes from @xyz.com domain archive it immediately" or "Hey gmail, categorize all my incoming email into one of these 3 categories: [X, Y, Z]" makes it approachable for anyone who can use a computer.