Anytime someone from a company says that users like the super trendy thing they just made I take it with a sizeable grain of salt. Sometimes it's true, and maybe it is true for Strava, but I've seen enough cases where it isn't to discount such claims down to ~0.

The guy at the Wendy's drive thru has told me repeatedly that most people don't want ketchup so they stopped putting it in bags by default.