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0 pointseesmith11mo ago0 comments

What number are you using for advertising revenue?

If "Investment bank Evercore ISI estimates Apple will have a $30 billion ad business by 2026" is correct, then $30 billion/$391 Billion is over 7%.

If we go by the 2022 publication number (so likely from 2021) of $4 billion then yes, that's about 1%.

I can't find concrete numbers. https://www.emarketer.com/chart/260183/apple-ad-revenues-wor... has 10 billion in ad revenue for 2024, which would put it at 3% last year.

https://www.investors.com/news/technology/apple-stock-advert... says "he sees Apple's global ad revenue hitting $19 billion by 2026" which would be 5%.

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voidspark11mo ago

You said 4 billion

2026 is in the future. Doesn’t exist yet in reality

I don’t really know what point you’re trying to make now

eesmithOP11mo ago

$4 billion in an Oct 20, 2022 article, with evidence that it's increased noticeably since then (because the 10-Q says so).

I don't think dividing the pre-Oct 2022 ad income by the 2024 revenue is all that meaningful.

voidspark11mo ago

So what? Then it's at 2% now?

It's an insignificant part of their business even if it doubled or tripled in size.

Apple is obviously not "an advertising company" as opposed to Google which has been an advertising company since the beginning.

Apple was founded as a computer company ~50 years ago which sold the Apple I. Steve Jobs and Steve Wozniak. Nothing to do with ads. Now 50 years later they are starting to make some extra money on the side from ad revenue.

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0 pointseesmith11mo ago0 comments

What number are you using for advertising revenue?

If "Investment bank Evercore ISI estimates Apple will have a $30 billion ad business by 2026" is correct, then $30 billion/$391 Billion is over 7%.

If we go by the 2022 publication number (so likely from 2021) of $4 billion then yes, that's about 1%.

I can't find concrete numbers. https://www.emarketer.com/chart/260183/apple-ad-revenues-wor... has 10 billion in ad revenue for 2024, which would put it at 3% last year.

https://www.investors.com/news/technology/apple-stock-advert... says "he sees Apple's global ad revenue hitting $19 billion by 2026" which would be 5%.

0 comments

voidspark11mo ago

You said 4 billion

2026 is in the future. Doesn’t exist yet in reality

I don’t really know what point you’re trying to make now

eesmithOP11mo ago

$4 billion in an Oct 20, 2022 article, with evidence that it's increased noticeably since then (because the 10-Q says so).

I don't think dividing the pre-Oct 2022 ad income by the 2024 revenue is all that meaningful.

voidspark11mo ago

So what? Then it's at 2% now?

It's an insignificant part of their business even if it doubled or tripled in size.

Apple is obviously not "an advertising company" as opposed to Google which has been an advertising company since the beginning.

1 more reply

j / k navigate · click thread line to collapse