Rubin's analysis was likely a big reason Atari was late to the laserdisc game craze... They were so late that their first (and only) laserdisc game Firefox shipped at the very moment the laserdisc craze was imploding.

The phenomenal success of Dragon's Lair forced Atari to rethink their position about the technology -- Everyone in the industry was jumping onto the laserdisc bandwagon at that point, not wanting to be left behind on the Next Big Thing. So the execs at Atari figured maybe Rubin was wrong in his analysis, and therefore Atari needed to quickly catch up.

Obviously, in hindsight, Rubin's analysis was spot on. But you can't blame the execs for jumping in - at the time it looked like laserdisc was the future of the industry.