Onboard 20-30 retailers consistently ordering through your platform

Establish 3-5 functioning mini-warehouses in one focused neighborhood or district

Achieve 70%+ retention rate (retailers placing second and third orders)

Demonstrate consistent 1-2 day delivery timeframes vs. industry standard

6-Month Milestones:

Develop a simple but scalable credit scoring system for your retailers

Implement a minimal credit offering for your best customers (even if limited)

Create streamlined logistics model that can handle 3-5x your current volume

Document 3-5 case studies showing measurable retailer benefits (time/cost savings)

12-Month Decision Points:

Revenue covering operational costs (excluding your time) 10-15% month-over-month growth in transaction volume

Clear unit economics showing profitability per delivery At least one key metric where you're 2-3x better than traditional wholesalers

Rather than trying to fund everything from your agency, consider a "minimum viable credit" approach - perhaps starting with net-15 payment terms for your most reliable retailers, then gradually extending as you validate repayment behavior.

Could you saturate just one neighborhood or product category first to demonstrate density advantages?

The key now is focused execution rather than trying to solve every problem at once. What's the absolute minimum version of Tillit that delivers real value and can grow without significant outside capital?