How much do you think I am paying an artist hen listening to their songs on Spotify 1000 times? Every album they ever made, dozens of times. The answer will surprise you!
Already every single musician has to be a personality and marketer. There is no other way to make money. You can not finance yourself by the rights to your music, right now.
Only a very select group of artists has any kind of real revenue from the rights over their music. The rest is already using other channels to profit, which are not protected by IP.