Do you think a movie's creator can dictate that I'm not allowed to use a pirated version of a movie to display for 100% profit at my 10,000 AMC movie theaters? Or a book's creator can dictate that I'm not allowed to copy their book, put my name on it, and sell it on Amazon for half-price?
If you agree that a creator can do those things, then you're already in a gray area between "they can dictate everything" and "they have no rights." At that point, you're arguing over the precise location of the line.