Vendors. Mobile phone providers, Television companies, News Corporations, Advertising companies.
I am locked out from viewing reading groups unless I have a facebook account. I can't even read reviews on Amazon without a Amazon account.
You do have the choice not to view, watch or use. And if you desire to create your own site for "social media" the uphill battle is so greatly regulated in their honour you can't due to not having the resources to do so.
Have you read the new UK rule sheet for internet websites?
How many sites do I visit where I get a Google popup asking if I want to sign in?
Stack-overflow does this, Reddit does too.