On the 'losing side' part I agree a lot less. In the recent past, most of these items would be sold by mega corps, marked up multiple times with most of the profits flowing into shareholder's pockets. Meanwhile, the average consumer is over paying for the exact same 'low quality junk' with branding like Logitech, Dell or Amazon Basics on it. Now we can get the same (or often better) quality straight from the source, often for a fraction of the price. To me, that's a big win.