I believe it meets the definition of virtue signaling to express a position you don’t do anything to advocate - which is the vast majority of opinions expressed on the Internet. It can be a sincerely held belief but if you’re not taking action around it I don’t see any difference from the corporate example you gave.
I suspect that the people that dislike supporting Google probably don’t support Google. I imagine that the people who dislike supporting generative AI do not support or use it? Why are you assuming they are hypocrites?