NNN: Next-Generation Neural Networks for Marketing Mix Modeling (opens in new tab)

(arxiv.org)

25 pointstmulc1y ago3 comments

3 comments

3 comments · 1 top-level

logicchains1y ago· 2 in thread

Really unfortunate name for a model focused on marketing..

tgv1y ago

Why? It's academic, so a "funny" acronym was to be expected. And the topic is called a "marketing mix model", so it's probably findable.

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