… or don't, if you think the Dark Forest hypothesis is likely to be true.
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Separately, and with the intention to help, not to be pedantic:
The phrase How it works? is an immediate turn-off. Standard English phrasing is How does it work?. (By "standard" I mean that every native speaker I can imagine would say it this way, and no native speaker I can imagine would ever use the website's phrasing.)
I often see the similar problem of using both how and like together, when either is acceptable, but not both. (Like typically requires what, not how.)
Correct: How does it look?
Correct: What does it look like?
Incorrect: How does it look like?
Sometimes the latter problem compounds the former one.
Doubly incorrect: How it looks like?
To me, a native English speaker, the incorrect constructions smack of "non-native Internet Englishes". A website/service must persuade me (and others) to look at it, let alone use it, so the copywriters should pay close attention to their rhetoric — and reading miscues are all but guaranteed to reduce persuasive power.
