Assume paying for others to advertise for you is illegal. What if I hire a large staff to go out and sing the praises of my company? Walking downtown shouting to the rooftops. That is not advertising, right?
What about them wearing a sign so they don’t have to shout? Driving with a sign on a car?
Ok, now suppose some strapping young individual creates a service that pays websites to carve out a little div on their site that will display these employees songs of love? This strapping young individual now sells this service to companies wishing to more easily get the word out to more people. Is this advertising? But I am not paying someone to make the ad, my employees are doing that.
How is this different than my company posting on facebook? Where is the line?
I am not an advertising apologist. I hate ads with the power of a thousand suns. I use an ad blocker. But this idea of making advertising illegal is just a non-starter. It goes against the basic tenants of freedom of speech.