I would argue that if something is illegal but it is acceptable, right, good, or moral, (depending on which reference framework is appropriate) a decent person or corporation should commit that crime as often as is frugally possible, e.g. "Robin Hood and his band of Merry Men"
Vice versa, that mythical decent corporation person should not do things that are legal if they are not acceptable, or right, or good, or moral, no matter what other incentives are attached to that action, e.g "Facebook doing an authoritarianism to erase objections".
Thusly, when "Facebook does an authoritarianism" is the topic of conversation, we can say, "Facebook is bad" without wannabe Cartmans showing up in a psychological crossdress yelling, "uh uh, I do what I want" on behalf of the un-decent corporation.