You're right, that's description fail right there. I had a few characters left over, so how about:

You land on a deserted island. Survive the elements, build shelter, craft tools, explore the environment. Find your way home. Not Minecraft.

That was my first thought on reading the description, but the screenshots give a very different impression.

It seems as though any game with crafting in it will bring on a Minecraft comparison.

The homepage is worth checking out for the Annoying Cockroach Edition - good way of potentially turning some pirates in to customers.

> So... Minecraft with an end destination?

Minecraft has an end destination: the End. It wasn't there since day one, but the "story" parts of Minecraft have been added gradually in game updates.