I have found throughout my life that the best gifts were ones that required me to give PII to the giver, and sign a binding agreement that legally restricts my use of said gift.
Bonus points if you harass me about your newsletter.
This is obviously annoying, but I suspect most people use them by downloading them off HF, Ollama, or similar sites which require no agreement. I also wonder why there is so much attention put on Facebook rather than OpenAI for example. Facebook is at least giving the weights to the public.