It's because we loosely understand that value based pricing is a scam.

An insulin shot at the right moment can be of unlimited value to the consumer. SaaS salesmen try to capture the entire value add a tool gives a user, but this seems to kill companies as the price a competitor can undercut by is huge (so much that the original price seems exploitative).

Basically any marketing based on the "value to me" I'm sceptical of.

An approach with transparency, that shows "this is what delivering an actually good product costs", might be possible...

The problem is most people won't send in a check to the matchmaker when they get married (or whatever the success criteria is). You've got to pay before the introduction, and you can't know if the introduction will be good before you have it.

E-Harmony seemed like it was going for the pay a bit more, one time, and you'll take who you get and be done. But I don't know if that worked for them.

> Meeting the right person should be worth a lot, and we should be happy to pay thousands for that.

We're happy to pay much more than thousands to marry the right person.

Meeting the right person doesn't do anything for you; why would you pay thousands for it?