You jest, but milk production in Europe is far more sophisticated than in the US. Innovation has occurred there [0]. There's no stagnation, despite being a heavily regulated industry. There are new products coming to market, the market is growing at a predictable and fairly decent rate.

And if you need market cap to understand these areas, both Nestle (France) and Lactalis (Switzerland), outpace the entirety of the US industry.

The average person probably thinks that their phone, or websites, show no innovation, despite the rapidly changing underlying technologies.

[0] https://www.ahfesproject.com/app/uploads/2022/04/AHFES-A6.2_...