story
Other options available to Apple instead of Lightning:
* stick with the iPod connector for longer
* switch to micro-USB
* never invent the iPod connector in favor of staying with Firewire or going to mini-USB and then switch to micro-USB or something else later anyway
None of these are better. I'm EXTREMELY glad they didn't switch to micro-USB. I had no shortage of mini-USB and then micro-USB devices and the micro-USB ports/cables are pretty much the worst I've ever dealt with.
If not for the lightning connector, we wouldn't have usb-c as we know it today.
Its also a stretch to claim apple doesn't like usb-c given how hard they've been pushing it on their laptops. In 2016, they started shipping laptops that only had usb-c ports - which worked around the chicken-and-egg problem we would have had otherwise. Dongle-gate was a real thing that annoyed a lot of people. But my desk is covered in usb-c peripherals - and that might not have happened if not for apple's "brave" choice.
Without that, USB might have died.
All in all, Lightning was a net benefit that overstayed its welcome by a few years. Even once USB-C was introduced a few years later, it took a few more years than that to become as pervasive as it did.
As noted in other comments, Apple was part of the USB working group, contributed to USB-C, and introduced USB-C/Thunderbolt-only laptops in 2016. There was backlash against this so they have since backtracked and reintroduced MagSafe and HDMI ports. Personally I would have preferred more USB-C/Thunderbolt ports.
