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If you don't like it (and I can totally understand why), there are numerous other smartphone makers out there with products that allow better integration with these watches and you're free to buy one.
MS didn't get into trouble because they went after competing browsers, they got into trouble for doing that while also having a monopoly on PC OSes. Apple doesn't have anything like a monopoly in this market (their US market share is about 50%, worldwide is around 28%).