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But the market (and society at large) is ultimately worse off when Pebble and FitBit and Garmin can't compete on a level playing field with Apple Watch— particularly when Pebble is targeting a completely different feature set, price point, and battery profile from what Apple Watch does.
Software companies bend the knee to Apple.
Global payments companies bend the knee to Apple.
Entertainment companies bend the knee to Apple.
On and on and on...
You cannot find a corner of the world that iPhone does not distort, tax, shape, or control in some shape or fashion. Some companies and industries to such an extreme that Apple becomes not just their landlord, but their master.
Desktop computing could never do this. Microsoft never had such draconian rules.
The automotive market doesn't resemble this. Dozens of countries have five or six major automakers. There's something for every budget and niche.
Gaming could never do this. There are three major consoles, six major PC distribution channels, mobile gaming, indie gaming, web gaming, tabletop/physical gaming - that market is huge. Honestly, this is what mobile computing should look like.
Only mobile computing and the web have become so perverted and encumbered. These markets are beyond Standard Oil levels of distortion. And the worst part is how massive, important, and all-encompassing these markets are. Everything in life is touched by these markets.
Why? Can't you just not take advantage of it is it's there? Why demand it to not be here? What ill consequences do you suffer from having the option for additional interoperability?