> Assuming $100 average profit, that's a $2M for 20k watches. Given the work opportunities that the founder and other employees have, that's not a lot of money for them to make in a year, and it comes with significant risk. Basically
Reading through the terms on the shop page, it seems they're preparing to (maybe) raise the prices at any time, and they'll ask you to pay more before shipping, if they end up raising the prices after you buy it.