They'll be cheeky, the big dinosaur corporate will come out swinging and look bad like they always do, and they'll get a load of press in the tech websites which is their target market.
The bad press comes when it feels unfair for the big company to try and pursue action but in this case it would seem that Intel would be perfectly justified...
Intel did make a smartwatch for a while, but I don't think it had a Core Due chipset!