Getting into the game too late and wasting a ton of cash on cars that miss actual target-user’s needs and wallets.
Unfortunately, this is a pattern having emerged in Germany since quite a while - it’s either the pandemic, putin, the government, china or whatever is en vogue to put blame on.
German engineering prowess is dying a slow death caused by their own ignorance of their arrogance.
They are still selling cars for the badge but people are slowly realizing that things have changed.