But nevermind; this is not the same.
Amazon largely consists of two internally grown businesses: Retail and AWS. They are wildly different.
Odd standard; it had both composite and RGB lines, but also control lines, so, like HDMI-CEC, you could set it up so that your VCR couldn’t quite control your TV. It also supported daisy-chaining, a bit like SCSI, so you could connect your TV to your VCR and your VCR to your DVD player.
Even before SCART, European TV equipment tended to use DIN (you may remember this as the IBM AT keyboard connector) rather than RCA.
Oddly, there was a brief period where it was somewhat common for early HD TVs to have component RCA connectors; while SCART did support HD component, people apparently did not trust it.
Perhaps the most famous example of this is magstripe card in the US vs EMV chip cards in Europe. The US had credit cards first, but standardized on swiping magnetic stripes. By the time they were widespread in Europe, the technology had advanced, so someone from the 2000s might think Europe did credit cards better. (The M and the V in EMV actually stand for the American companies MasterCard and VISA.)
I wonder if there's a term for this phenomenon.
I will say in terms of physical connectors, by the later years it was quite common to have poor connectivity with SCART - stiff cables leaving the connector at an angle that would gradually lever it out of the socket, the flat pins that would break off after repeated insertions...
Amazon did it on a shorter timeline and shipped the usage before the infrastructure, but it's not as wildly different as you state. The same seed grew branches in different directions, whose tips ended up very far apart from one another.