Can you link to a specific rule that shows Apple has web ads? The search results you linked either removeparam filters (which I guess is "tracking", but probably the most benign kind), malware sites that contain "apple.com", or analytics domains that seemingly belong to apple. Moreover there's no evidence that Safari's content blocker restrictions make a difference here. The domains are trivially blocked so it's unclear how apple is materially gaining from their nerfed adblock.