I'll definitely be revamping the UI in the near future. Also, a random note, but there are a lot of subtle features such as no pages (you just keep scrolling), easy category exploration (items show up immediately on the right as you browse categories), auto-completion, table headers that always stay at the top, and other little UI things that don't show up until you have at least a few items in the system. It's many of those things that make it much more enjoyable to use compared with other solutions (at least, in terms of what me and a few others who have used it a bit more extensively think). I think the overall UI may be discouraging people before they even realize that all those other features exist. On that note, do you think putting a public demo that's populated with much more data would be a good idea? The biggest problem is that public demos are a bit outlet for spam and other abuse.

"I find that I'm really wanting clearer, and more compelling calls to action." -- I was wondering what you meant by this.

Also, I have been reaching out to small business owners and I actually have a restaurant owner who is interested. Whether he ends up using it or not, I hope he'll be able to provide some good feedback.

EDIT: Also, I was curious if you have any further thoughts about the representation of the inventory. Right now, it displays items as tables with the ability to customize what attributes you see while browsing (this can be changed by clicking your name in the upper right hand corner). When you say to explore other representations, are you saying to work more on just the displaying of the tabular data or coming up with some sort of hybrid-list-table thing?