He is a very typical 'build in the open' guy (he is more famous and makes more than most of them but his strategy is typical); there are very many on x and bsky; they build and launch fast, many of them launch 10+ products/year to see what sticks and when money comes in, they use those buyers to launch yet more products. As long as the barrage of products makes enough as a whole, you just need to keep pushing more and more. It works; it will never be a unicorn but it gives Levels and others a nice life without much stress and you are accountable to no one and product fail doesn't matter.
I hate the term vibe coding, but as I understand it, it means just blabbering to cursor (or so) with working code as a result; he didn't do that as cursor (or replit or whatever current) cannot do that for more than hello world; if you do not read the generated code and specifically correct it when the ai gets stuck, it simply won't work. Levels can read and write code; people who want to 'vibe code' often cannot.