I spent the last couple of months developing OurClubFundraiser(http://www.ourclubfundraiser.com) and launched it about two weeks ago.I would love to get some feedback from the HN community on how I could improve the site and tweak the concept.
Since launching I have found that: 1) I am not getting enough visits(Average around 5 a day) 2) Any of the visits I do get are not converting.
I am working on 1) and will hopefully be able to dramatically increase the number of visits over the next few weeks.
I could really do with some third party perspectives on point 2.
1)Is the concept not explained well enough? 2)Have I got the pricing wrong? 3)Is there a problem with the concept that I am missing?
Any advice given would be greatly appreciated.
I'd put the pricing info on the front page, right next to how much money they could bring in. The profit calculator is a neat toy, but you could summarise the info and put it on the homepage.
Get rid of that ticker in the top, or at least remove the seconds. I found it very distracting. The how it works page is also a bit tight. Maybe have some bigger number bullets and cut it down to important points.
Make a big point of the "risk free" terms. It didn't really stand out to me.
Really, the big points are:
- You can raise a lot of money in a fun way.
- It's cheap to register.
- IF you don't raise enough, we refund the charge.
That's a pretty good deal, so put it right in front of people.
Maybe you could offer some branding/subdomain options for clubs, so they can tell players to sign up at myclub.ourclubfundraiser.com or similar. Do players really need to see a profit calculator?
5 visits a day isn't really enough to find out anything meaningful. More importantly, the target audience is probably not willing (or able) to drop those kinds of fees right away. I know when I did volunteer work it could take ages to get things done, and when money was involved it took even longer.
Given the audience, I can think of a few changes that might help.
Ask for an email address and send more information. Some case studies would be nice too. It doesn't have to be anything huge, just "thanks for requesting info: here's how it works, here's how it's helped people, any questions ask away". Send one or two followup emails to see if they need help setting up of have questions.
You may have to take a more direct route to getting customers, such as emailing local clubs to see if they're interested. AdWords and Facebook ads are other ways to get a quick boost of interest, but I'm guessing the direct approach will work better.
Hope that helps!
You have to find a way to target the decision-makers in a club. It may be a case of knocking on doors, attending events etc. to get those first clubs on board.
1.) Your headline gets my attention (That is if I am in the market for a fundraising solution) 2.) The copy below the headline does a fairly good job of gaining my interest is just what it is you do. Maybe a little less wordy, a couple main features listed here would be good. 3.) The big problem I see with the copy is that it doesn't do much to create desire. You caught my attention, got me interested in what you have, but now I'd like to be led down the I WANT THIS, I NEED THIS path. I think some of the suggestions on here would help, outlining the big benefits to me, maybe show some proof.
If you can figure out how to get your ideal customer to really desire what you offer it should be pretty easy to get them to click that 'Start Raising...' button.
There is a lot going on that distracted me from clicking on the 'Start Raising...' button. I see you button, but I also see this video looking thing to the right, I see a calculator that looks interesting, there is a countdown in the corner that is drawing my eye away from your CTA, there's scrolling pictures in the bottom corner drawing my eye away, etc.
Hope this helps!
1) Over $6 Million Raised! Add numbers, they show traction no matter how low.
2) Rule of three: No donating, No sympathy purchases, No door-to-door sales. Pitch your service in three lines.
3) Market segmentation: Groups, Supporters, Retailers. Rather than a one-size fits all website, do a "Find out more" for each type of visitor to your website to improve conversion.
Hope this helps. Additionally, you could outsource the copywriting and set up some goals on Google Analytics to study visitor flow.
However, I don't think you sell it well enough, especially on the Pricing page. I need more of an incentive - tell me what I'm getting for that price. Is that price a subscription, one-off payment or what? Is there a free-trial? What happens if I miss the count-down deadline?
Todo 1. Less animations - Each time something changes my eye drifts towards it and disrupts my thinking 2. Make a small video explaining what you do
I bet you won't get a lot of direct conversions but indirectly I bet you will get more organizers getting exposed to the offering.
Decent design. Your "how it works" page has too much text I think. Cut it down a little. I mean the step by step process.
I would focus less on the club benefits and more on how fun it is to play. Very few people run clubs/organizations but tons of people would be interested in playing and might nudge organizers towards it.
