The issue is that we are truly in a unique space when it comes to internet data. We have gone through several iterations on how to present the full extent of data and not just your public IP address.
If you are a regular user of our service, you know that we have a very open access approach to our data. We provide most of our data for free through our website, we have a generous API, and we have a fully accurate open access licensed database. We also have more free services to be released!
Due to the open data approach, developers appreciate us. We are not trying to create any barriers or friction here, but we are trying to find a balance. If you have any suggestions that can encourage users to explore our data while simultaneously providing everyone with a frictionless experience with our data, please let me know.