But would you have enough to buy your favorite
society and run it into the ground?
Re: embracing aesthetics while misunderstanding ethos - I've noticed this about religion too. There is frequently a divide between subscription to deep ethos and social aesthetics and the latter often seems more popular.
This is especially puzzling to me with Christianity considering that a fair bit of the New Testament (and some of the Old) appears to be a criticism of exactly this problem and attempts to transcend it.
It might be that style over substance is a long-running human problem.