Some Reddit subs (as well as web forums/messageboards) have the same problem. If your views don't align with the majority (or the minority, if they run the sub), you're likely to get banned or lose the ability to post.
(One of the more ostentatious examples, but hardly the only one.)
However, running jokes have a tendency to morph into real movements - like flat earth theory and, arguably, Donald Trump.
Turns out moderation is actually useful if you want to have interesting conversations.
Somewhere between there, and "recite these falsehoods someone paid us to make you recite or get banned", there may or may not be a point that's actually okay.
The subreddit was eventually reclaimed, but it took some months. There's an account of the hostile takeover and clawback here: <https://old.reddit.com/r/self/comments/1xdwba/the_history_of...> (2014).
The model of independent subreddits only works if they are really independent. But in practice, all the big subreddits are run by the same people, heavily overlapping groups, who are in constant communication and coordination with each other via discord (previously IRC).
Given the state of the world, I'm not sure if that will help or hurt their marketing. Probably help with enough like-minded people. Same for social nets with opposing views.
I'm not sure what effect AI will have on places like Reddit due to the community factors. It will be interesting to watch.