You're being facetious and I can get my fill of that on reddit. You're still making voluntary choices when it comes to both Google and, especially, Amazon and Alexa. But what you (and I, and most people) want is the convenience, even if using "big tech" is less appealing. That's not ownership, that's a choice, a service bought and paid for – unless we're talking about a meta sense of ownership where you've convinced yourself you've been owned and have no alternatives.

> Yeah it's not just Amazon, there's another thing I saw today (lock screens suggesting products to buy) what should I do/buy today device?

To paraphrase Tim Cook, just buy an iPhone. We don't have to put up with that kind of stuff because there's already a company out there who cares about the perception of their products and would never put ads on the lock screen.

> edit: another tagent, almost every non-tech person I know (including family) don't know how to use ad-blockers so their lives are influenced by these ads, they just accept them "that's how it is"

The only solution here is to educate them. Ads continue to be effective because people aren't using ad-blockers, so we need to teach them to seek out and use ad-blockers.

> movies are similar (theater) granted that one at least you may find something interesting but you sit down to watch a movie, there are 30 minutes of trailers before your movie starts plus the company's own ads eg. AMC

I live in a tiny town with a locally owned movie theater, so I don't really have much experience with this kind of thing. We don't get commercials or ads or anything like that before the movie starts, just the usual 10 minutes of movie trailers and then the movie. It does sound miserable and I don't know what you could do except seek out locally owned theaters, which I'm sure isn't easy in most cities.