The reason Apple is being condemned right now is because this ad isn't a Think Different ad. It isn't a Here's to the Crazy Ones. It isn't a Mac vs PC. It's not memorable, it's not unique, it's not defining a culture. It's simply an ad. That's very un-Apple.
Maybe before you defend Apple again, make sure they have a defensible position. "They had good ads in the past" is a non sequitur, and honestly if your argument is "yeah it's not good, but let's just forget about it", you might not be thinking clearly.
You should read these things before you comment on them.
Steve Jobs was, by all appearances, a master marketer across the board. But Chiat\Day didn't do much of Apple's marketing work.
